BackLink-PageRank focus is to keep link exchange efficient, fair, and most of all beneficial for the whole internet community. The internet community contains users, webmasters, and search engines. Every link in the Link Exchange Directory has been validated and approved by BackLink-PageRank Editors.

BackLink-PageRank could not exist without the participation and support of the BackLink-PageRank community. Each member of the community, in addition to getting a useful service, is giving back. By exchanging links not only do webmasters receive more new visitors to their site but also they improve their rankings in the search engine results. We do not provide tools to spam search engines and we are against any website or service that supports it. However, we are interested in educating and helping webmasters create more efficient link pages, and highly efficient websites that are search engine and user friendly.